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Showing posts from September, 2013

Change!

It's important to call out bullshit when you see it, and that is what plenty of people did when Roxy released their now infamous Roxy Pro campaign back in July.

But it is equally as important to point out change for the better when you see it too. And the latest clip for the Roxy Pro is most definitively, change for the better;



I want to make it clear that I'm not promoting Roxy here. Not at all. For a whole heap of reasons, I don't buy their products or support their company with my dollars (nor those of other mainstream surf companies either). But I also understand that in professional and competitive surfing, they have an important role to play in funding, facilitating and promoting the sport and the athletes. And so, in this case I say well done Roxy, keep up the improved work.

And fingers crossed the competitors get good waves and barrels galore!