Sexism and the women's shortboarding tour
Bronwyn Adcock has written a great piece over at The Daily Life about why the ' Rip Curl Pro at Bells Beach finally realises sexism is bad for business '. You can read it via this link . In 2012, while researching a story for the Griffith Review I spoke to surfing administrators and promoters to figure out why such a retro, Puberty Blues-esque approach was warranted in this modern era. The ASP seemed rueful; of course they'd like to give the girls a better go, but they had to think of the sponsors, and the sponsors didn't see a market for women's surfing. A promoter told me the problem lay with women and girls themselves – girls don't want to grow up to be athletes he said, they want to be bikini models, that's why there's little investment in the "sport" side of women's surfing. The problem with the arse-trumps-athleticism "logic" though is that following it wasn't working for the sport, and the ASP was struggling to ma...