Whatever, The Inertia.

As much as I'm loathe to contribute even slightly to this article getting any more attention than it's click-bait style writing aims to achieve, I still really want to say to Alex Haro and the rest of The Inertia editorial staff, 'Are you fucking serious?'

'3 Reasons How Surfing Can Make You Into A Full Blown Sex Machine' not only hacks at rules of grammar, but is also an actual article that The Inertia published on their website.

So if/when you go ahead and click to read this piece of crap, lad's mag style, stereotype-filled 'comedy' piece,  keep in mind that it's written by the Senior Editor at The Inertia, a website that has variously described itself as 'The Thinking Surfer's Website', and the 'Definitive Surfing Community'.

The Inertia is a website that flits unreflexively between publishing strong articles that highlight and argue against the sexism, homophobia and racism that can be so common in surfing culture and media, to articles that contribute to and perpetuate these issues in surfing culture and media. Apparently, this is about showcasing a range of perspectives to reflect the diversity in surfing, but there's a point at which I just can't get past the hypocrisy. If articles like this one were buried in the mass of content they produce each day, then fine. But they're not. These articles are promoted across their website and social media as strongly as their best, most critical ones.

And look, humans are inconsistent and we move between arguments and behaviours and we contradict ourselves all the time and that's understandable - humans are wonderful and shit all at once. But this isn't that. This is just a case of shitty, lame, lad mag writing which, if they must publish it, should most certainly not be coming from their own senior editorial staff. At the very least, they could just let it come from unpaid, freelance writers they could distance themselves from. But no. By allowing this to come from their own editorial fold, they have to stand by the content, which even further takes away from The Inertia's already tenuous relationship to forward thinking, change affecting media production.


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